LeBron James completely dropped the ball on his proposal to his new fiancee Savannah Brinson.Look back at all the TV ratings and money he raised for charity when he had an ESPN prime time special to announce he was taking his talents to South Beach and turning his back on Cleveland.
Imagine how much publicity he could have earned if he had set it up reality TV style to pop the question on national TV. Hopeless romantics everywhere fall hardcore for this stuff.
You could have gotten Jim Gray to reprise his role as useless commentator during the special. Even better, just get Gray himself to ask her the magical question. I'm sure the girl doesn't really care, all that matters is that she is now engaged to one of the wealthiest men in the country.
You could have made it a $4.99 pay per view movie On Demand and people are dumb enough to pay.
Maybe ABC should have courted "The King" to be on their reality show "The Bachelor". Could you imagine the ratings for that?
Why stop there? Seeing how much publicity the Kim Kardashian five second wedding to NBA star Kris Humphries generated, shouldn't the competitive fires in James inspire him to outdo one of his NBA peers?
I really think the King James marketers dropped the ball here. The NBA really needs some positive publicity in the wake of the NBA lockout. This would have drawn in casual fans who have nothing better to do than stalk a celebrity.
Oh well, congratulations to LeBron and Savannah. Wonder how long the marriage will last?
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